On May 1st, 2025, downtown Reykjavík filled with people marking Labour Day (Verkalýðsdagurinn). In a country where union rights are deeply rooted, the day carries growing urgency. This year, there is a clear message against rising rents, insecure jobs, and widening inequality.
Among the marchers, a white-painted sculpture was carried through the streets. Calm and seated, she wore a sash that read, in English: “PERSON. NOT A MARKETING PRODUCT.”
Reykjavík City Journal 